I stand with trans kids, full stop. But muzzling a slogan doesn’t protect them; it gifts bigots a martyr badge and turns a hallway scuffle into a national cause célèbre. The Vietnam armband case taught that the antidote to bad speech is better speech in plain sight, not a confiscated cotton blend. Let the shirt show how small the message is, then drown it in rainbow ink and reason.
Merch Blitz – Drop a limited-run “Trans Rights Are Human Rights” hoodie collection, share the profits with local LGBTQ shelters, and tag every post with a QR code to real gender-identity resources.
AI Meme Barrage – Feed his slogan into Midjourney, spit out a thousand parodies (“Only Two Genders? My Guy, I’ve Got More Fonts Than That”) and carpet-bomb Instagram Reels. Mockery travels faster than outrage.
Data Flex – Host a livestream with a neuroscientist and a nonbinary athlete, clip the receipts, and SEO-blast “biological complexity” until Google turns his phrase into a digital cul-de-sac.
Ally ROI – Challenge every club on campus to earn ally badges by logging volunteer hours; publish the leaderboard weekly. Make solidarity a competition he can’t enter.
Turn his retro bumper sticker into the spark for a multimedia pride offensive that no principal, judge, or algorithm can throttle.
