Women And Tech Combine To Revive Fashion Industry In NYC

By Geri Stengel When I think of fashion, I think of the clothes on my back and how stylishly I’ve put them together. I don’t think technology. Yet, fashion retailers are increasingly using technology to ensure that you (and I) look FABulous. At first, fashion retailers were slow to grasp how technology could improve sales, and decrease returns and markdowns. That’s changing big time as fashion retailers make tech one of the basics in their wardrobe. “It will be interesting to see how the new generation of fashion supports both women and technology; two areas that have been woefully ignored by the current and past leaders of the field.” Read the full article here: http://www.forbes.com/sites/geristengel/2014/07/30/women-and-tech-combine-to-revive-fashion-industry-in-nyc/

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