The music industry’s latest big deal might really be about video

By John McDuling The music industry has been a hotbed for corporate activity this year. Apple last week closed on a $3-billion purchase of Beats, Twitter has reportedly been sniffing around SoundCloud, and there are signs that Spotify has been considering an IPO. Now Vevo, the music video service part-owned by record labels, is about to be shopped around to prospective buyers, reports The Information (paywall). According to the report, the company, which is on track to generate $350 million in revenue this year, has engaged Goldman Sachs and the boutique advisory firm Raine Group to “work on a strategic plan and talk to potential suitors.” Bloomberg had a similar story in April. Vevo declined to comment to Quartz. “So what you’re saying is, video may revive the radio star?” Read the full article here: http://qz.com/216836/the-music-industrys-latest-big-deal-might-really-be-about-video/

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