Why the Music Industry is Rooting for Apple

By Jamal Carnette There are a few truisms when it comes to music: Your parents will hate your musical choices as you will hate your kid’s choices, and all songs could use more cowbell. However, when it comes to the business of music, there’s been no worse time for the industry ever. Even the payola scandals of the 1950s cannot compare to the problems facing the music industry today: Nobody wants to pay for its product. The music industry has always been one of disruption in both content and delivery. Right now, music delivery is facing an epic battle. On one side is the digital download market dominated by Apple, and on the other is the streaming market led by Pandora, along with a host of other providers. The music industry – and artists – desperately need Apple to win. In short, Apple has the future of music in its hands. “Bullshit. The future of music is in the hands of the emerging artists and business leaders of today and tomorrow, not Apple, Google, Amazon, Pandora or Spotify.” Read the full article here: http://www.fool.com/investing/general/2014/10/29/why-the-music-industry-is-rooting-for-apple.aspx

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