Five Things You Probably Didn’t Know About Publishing A Book

By Nick Morgan In celebration of the publication of my new book, Power Cues, let’s compare the state of the industry in 2003, when my first book, Give Your Speech, Change the World, was published, 2008, when Trust Me, my second book, was released, and today, May 13, 2014, Power Cues’ debut. In 2003, there was an Internet, and email, but no social media to speak of. Authors relied on traditional PR to sell books, and Oprah was the top of the heap, followed closely by the Today show, for moving books. Oprah liked heartwarming stories, so if you were in the business book world, the Today show was the gold standard. Book reviews still mattered, and Amazon was a big player, just not the monster presence it has become. Give Your Speech, Change the World came about because I wrote an article on creating a great speech for HBR, and got a call from an agent the day the article came out, suggesting that I write a book about the ideas in the article. That kind of reach for a print magazine seems, well, quaint, now. Five years later, in 2008, social media was just beginning to take off, but people were still telling each other what they ate for lunch on Twitter and Facebook was not the juggernaut it is now. Trust Me came out at an awkward stage when the traditional means for promoting books were fading in reach, but the online world was not yet in full fig. The book sold with some reviews in specialist magazines and mostly by word of mouth to specialists in the communications world. It remains a passionate insider’s guide to rhetoric and communication. Read the full article here:

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