Fashion incubator San Francisco designers in residenceBy Sylvia Rubin Early this month, full immersion began for five emerging San Francisco fashion designers, who were accepted into a year-long residency at the Fashion Incubator San Francisco. During the next 12 months, they’ll create spring and fall collections and develop their brands with industry mentors in design, sewing, business and social media. Patterned after programs in Philadelphia, Chicago, Toronto and New York, San Francisco’s incubator, now in its third year, is sponsored by Macy’s and Mayor Ed Lee’s office. (www.fashionincubatorsf.org) Designers pay below-market rates to rent a fully equipped workshop on Macy’s seventh floor. FiSF Executive Director Jeanne Allen and her husband, Marc Grant – award-winning designers behind the Jeanne Marc label – run a tight ship. “We’re just cranking from day one,” Allen says, “making sure they learn everything they need to come away with a viable business.” “There is a real drive to rejuvenate the fashion industry in San Francisco,” said fledgling loungewear designer Amanda Scarlett Smith, via e-mail. “It is a very exciting time to be here.” Read the entire article here: http://www.sfgate.com/style/article/Fashion-Incubator-San-Francisco-designers-in-5336557.php
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