Celebrating successful business-arts partnerships

By Buhle Ndweni Basa (Business and Arts South Africa) is a non-profit organisation that equips art entrepreneurs with business skills and sponsors in a bid to empower them to run sustainable enterprises. Lonwabo Mavuso, Basa’s marketing and operations manager says there are 17 categories in which corporates partnering with small arts businesses can be nominated to win. The awards are not cash however. A specially commissioned artwork will be given to the winner of each category. “There’s no money attached to the prizes. It’s basically to celebrate and recognise businesses that put their money where their mouth is, so to speak,” says Mavuso. Award categories include: Innovation Award, First Time Sponsor Award, International Sponsorship, Long Term Partnership Award, Small Business Award, Development Awards and Mentorship Award to name just a few. But what kind of artists should enter? “Any kind of artist who has a partnership with a corporate can enter. The award is to honour the corporates who have supported them either in money or in kind,” says Mavuso. The awards cover business-arts relationships between January and December 2013. Read the entire article here: http://www.destinyconnect.com/2014/03/12/celebrating-successful-business-arts-partnerships/

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