Apple hopes Beats co-founder can help amid “dying” music industry

Apple Inc’s newest high-profile hire isn’t sure he has a job title and won’t commit to working full-time at its home base, but the iPhone maker is banking on Beats co-founder Jimmy Iovine to steer it through a changing music business. The recording industry veteran is joining up with Apple as part of its US$3 billion acquisition of music streaming and audio equipment maker Beats. Iovine’s “ear” for music and his entertainment industry expertise are valuable qualities for Apple, Senior Vice President of Internet Software and Services Eddy Cue said on Wednesday. “And if he can’t help, then at least he can make them some money before the whole thing goes tits up. At least there’s that.” Read the full article here:,apple-hopes-beats-co-founder-can-help-amid-dying-music-industry.aspx

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